spREAD — "Comic-Con in an app" — is a social networking platform built for independent comic creators to publish their work and connect directly with readers and fellow creators. The animation above is the hero asset from its content marketing campaign: a short 3D ad that lifts a reader out of an isolated bedroom — endlessly scrolling from app to app — into a bright, open, communal space, a visual shorthand for what spREAD offers. Around that film I built a wider content strategy, including a "behind-the-screen" series documenting how the animation was made and short-form tutorial cut-downs designed to be repurposed across TikTok, Reels and YouTube Shorts.

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At its core, spREAD responds to a real gap. Traditional comic publishing is gated by connections and cost, leaving talented creators working in isolation and readers struggling to find and discuss the stories they love. spREAD removes those barriers: anyone can publish instantly, with no gatekeepers, and every comic comes with dedicated chat rooms that turn passive reading into genuine creator-reader dialogue. Where platforms like Webtoon centre on consumption, spREAD is designed around active community — the connection and conversation independent creators actually need to grow.

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The heart of this project, though, was the business itself. I developed spREAD's full brand identity, target-market research, revenue model ("free to read, pay to support," built on creator subscriptions, reader tipping and light advertising), go-to-market roadmap and investment case, pitching for angel funding to launch with a founding group of creators and an initial user base. More than a university brief, spREAD is a venture I intend to keep developing into a real, operating business — growing it from concept and pitch into a platform creators can genuinely use.